It was the same conversation, week after week. A client would sit down at the nail desk, slide her hands across the table, and try not to cry.
Some apologised before they'd even started talking — like their nails were something to be embarrassed about. Like they'd let themselves go.
Tayla, the nail tech on the other side of the table, heard it all. The same story, from women in their 30s, 40s, 50s, 60s — "I've tried everything. Nothing works. I just want my own nails back."
So she went home one weekend and started mixing oils in her kitchen.
That kitchen-table experiment is now in over 200,000 handbags across Australia.
What most women don't know about their nails
If your nails are thin, peeling, splitting, or just won't grow past a certain point — it's not because you've done something wrong. It's because almost everything sold at the chemist is doing the opposite of what your nails actually need.
Walk into any pharmacy and you'll find shelves of nail "treatments" packed with formaldehyde, toluene, dibutyl phthalate, parabens and sulphates. Most of those ingredients strip moisture out of the nail bed and create a hard shell that looks good for a week, then makes the underlying nail more brittle than before.
It's a cycle that never ends. Your nails break. You buy more product. They break again. You give up. You assume your nails are "just like that."
They're not. They're starving.
What Tayla saw behind the nail desk
Tayla spent over a decade as a nail technician on the Gold Coast — first in a small salon, then in her own private nail room in a tanning studio.
She'll tell you the best part of her job was never the nails. It was the conversations. Women would sit down and just release — venting about partners, kids, work, grief, joy. Some of her clients had been with her for years.
But the moment that kept happening — the one she couldn't shake — was when a woman would slide her hands across the table and quietly say she was ashamed of them.
"One of the hardest things I would regularly hear was my clients struggling to grow their own healthy nails. Some women would actually tear up telling me how they were embarrassed and had confidence issues showing their hands in public." — Tayla, Founder
She tried recommending products. None of them worked. She bought every cuticle oil she could find online — most of her clients came back saying their nails felt drier, not better.
That's when she started reading the labels properly. And got angry.
Four oils. Mixed at home. No junk.
In 2021, after months of testing formulas at her kitchen table, Tayla landed on a blend that finally did what nothing else could.
Four Australian Certified Organic Oils. Nothing else.
- Argan OilRepairs and rebuilds keratin in damaged nails
- Jojoba OilClosest oil to the body's own natural sebum — absorbs in seconds
- Almond OilRestores elasticity so nails bend instead of snapping
- Fractionated Coconut OilDeep moisture without the greasy finish
No parabens. No sulphates. No formaldehyde. No ingredients you can't pronounce. Just oils your nail bed actually recognises and absorbs.
She put the blend into a twist pen — small enough to fit in a handbag, easy enough to use three times a day on the go. Then she gave it to her clients to test.
Thousands of customers are seeing real, visible changes in their nails in the first week
"Shockingly good"
The results came back fast. And they kept coming.
Shockingly good
"I don't know what magic is in these pens, but I have a visible line in my nails where the new growth is — because it's so much thicker than the existing nail. I honestly didn't think the oil would do anything. I was wrong."
Life changer
"It really does work! First photo was taken on Wednesday and second photo taken on Sunday of the same week. I've always struggled with weak and chipped nails — applying this serum twice to three times a day has strengthened them like never before."
From no nails to beautiful nails
"I don't normally respond to things like this but I absolutely love them. From having no nails to having beautiful nails — and I'm not even tempted to bite my nails any more. I've given a twist pen to so many friends now."
Hands down the best nail product
"I've always suffered from thin, weak, peeling nails. I've tried many nail products and none of them seemed to work — until I discovered this brand. I noticed improvement almost immediately. You have a customer for life."
Six months after Tayla launched the formula, she found out she was pregnant with her son Charlie. She packed parcels on her bedroom floor in the mornings, took them to the post office at lunch, then mixed product in the garage at night.
That garage is now a warehouse at Biggera Waters on the Gold Coast, with a full team. The serum ships to over 140 countries.
One story that says it all
Of all the messages Tayla has received over the years, one stays with her.
Janie, a 49-year-old from the Gold Coast, was diagnosed with breast cancer and started chemotherapy. The treatment is brutal on nails — and Janie was also a lifelong nail biter. By the time she found the serum, her nails were paper thin, peeling, and painful.
She used the serum 5–6 times a day. Within two weeks she saw a "white line" of new healthy nail growing in.
A few months later, sitting in front of a camera for an interview, she held up her hands and said:
"For the first time in my life I can actually say I have nails. Like, actual nails." — Janie, Gold Coast
Watch Janie's full story
If you've given up on your nails — read this
You haven't done anything wrong.
You've just been using products that were never made for your nails. They were made for shelves, for marketing, for shareholders.
The serum is A$16.95. It comes in a twist pen that fits in your handbag. You apply it three times a day. Most women feel softer cuticles within days, and see visible growth within 1–2 weeks.
If it doesn't work for you, message us. We read every reply.
Your nails aren't broken.
They're just missing this.
Australia's #1 nail serum · 200,000+ women and counting
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Hand-blended on the Gold Coast · Australian-made
