Ex-nail tech’s journey to creating world's fastest growing nail care brand
Where it all started...
In my twenties, my sole focus was to work on my career as a nail technician. Working in a small salon salon on the Gold Coast (Australia), which I loved at the time, eventually moving into my own small nail room in a tanning studio.
What I love the most about being a Nail Technician wasn't just doing nails, it was seeing my beautiful clients leave their appointments happy and filled with confidence. To be honest, my sessions were also usually a "venting" or almost counselling appointments because my clients would just release their emotions and tell me so many things that they've had bottled up.
One of the hardest things I would regularly hear was my clients struggling to grow their own healthy and strong natural nails. Some women would actual tear up telling me how their embarrassed and have confidence issues showing their hands out in public...
So I started researching, testing, trying cuticle oils that I could find online. But nothing every seemed to work. At the time, a lot of my clients were also coming back saying their nails were dryer or actually worse-off using these cuticles oils.
After looking further into these products, they were all PACKED with chemicals. Parabens, sulphates, ingredients I couldn't even read let alone understand... No wonder they weren't working.
What made me create my Nail Serum
In 2021 I decided to create my own Organic Nail Serum to use on my clients. Something that would not only hydrate and strengthen the nail, but repair damage from acrylics, fix split ends, stop nail biting and help to grow longer natural nails - WITHOUT using any chemicals.
After months of trying different formulas and putting my products together, it was finally ready to be used on my clients... And the results were absolutely incredible!!
Our working formula was made with only 100% Certified Organic Oils, including: Fractionated Coconut Oil, Certified Organic Argan Oil, Certified Organic Jojoba Oil & Certified Organic Almond Oil. If you select a scent, the formula will contain Fragrance and Mica so your hands can smell amazing!
I knew that there had to be plenty of women like myself and my clients who were looking for the same thing, and I wanted to create a solution that helped women feel confident about their nails.
This is when Body Collective was born!
My goal was simple - Create affordable and completely organic nail & body products which provide a real solution to women all across the world, without having to break the bank. We're proud to announce as of March 2024, we have had over 37,000+ women from the United States, Australia, UK & more, transform their nails using our serum and this is growing every single day.
I was so proud to introduce a completely organic Nail Serum that actually worked. I started to make content and grow our social media pages and I had no idea about socials or running ads. But I slowly grew our Facebook & Instagram page to a few thousands followers and lucky my partner (and business partner), Clayton, who coincidentally runs a digital marketing agency, was able to take this small business worldwide and give thousands of women access to our products.
What were my biggest challenges?
Did I mention that 6 months into starting my business I found out I was pregnant with my son, Charlie.
The journey was a crazy rollercoaster of emotions. Literally. Being pregnant isn't easy in it's own, but learning and growing another business during this time just adds a whole other world of excitement and struggle. That is why I'm so grateful for my partner who helped take care of everything while I recovered and was able to take time off to work on product development at home with our baby, Charlie.
Weekends were devoted to meticulously tending to our products, while early mornings saw me packaging parcels before heading to work and delivering them to the post office at lunch.
What began as a humble corner in a bedroom soon blossomed into our entire garage, with 3 staff members working down there. Realising the need for a larger space, we transitioned to the Body Collective warehouse nestled at Biggera Waters on the Gold Coast, marking a significant milestone in our journey and growing our team every month.
So what's next?
Growing Body Collective and being a mum has as been a wild ride, full of unexpected twists and turns, but I’m far from done! As we continue to grow, we are focusing on continuously improving by listening to our customer feedback and improving our entire range of both Nail Serums and our new body & lip products.
Try Our #1 Nail Serum Product
Here's 5 reasons why over 37,000+ Women love and trust our Nail Serum
Our Popular Nail Strength & Growth Serum Pens
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Nail Serum Pen Pack | 8 Twist Pens (50% OFF)
Nail Serum Pen Pack | 8 Twist Pens (50% OFF)- Regular price
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$67.43 - Regular price
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$134.86 - Sale price
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$67.43
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Nail Growth & Strength Serum | Unscented
Nail Growth & Strength Serum | Unscented- Regular price
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$16.86 - Regular price
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$16.86 - Sale price
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$16.86
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Nail Growth & Strength Serum | Japanese Honeysuckle
Nail Growth & Strength Serum | Japanese Honeysuckle- Regular price
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$16.86 - Regular price
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$16.86 - Sale price
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$16.86
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Nail Growth & Strength Serum | Strawberry
Nail Growth & Strength Serum | Strawberry- Regular price
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$16.86 - Regular price
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$16.86 - Sale price
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$16.86
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Nail Growth & Strength Serum | Raspberry & Vanilla
Nail Growth & Strength Serum | Raspberry & Vanilla- Regular price
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$16.86 - Regular price
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$16.86 - Sale price
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$16.86
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Nail Growth & Strength Serum | Vanilla
Nail Growth & Strength Serum | Vanilla- Regular price
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$16.86 - Regular price
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$16.86 - Sale price
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$16.86
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Nail Growth & Strength Serum | Caramel Vanilla
Nail Growth & Strength Serum | Caramel Vanilla- Regular price
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$16.86 - Regular price
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$16.86 - Sale price
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$16.86
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Nail Growth & Strength Serum | Watermelon
Nail Growth & Strength Serum | Watermelon- Regular price
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$16.86 - Regular price
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$16.86
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Nail Growth & Strength Serum | Pineapple & Mint
Nail Growth & Strength Serum | Pineapple & Mint- Regular price
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$16.86 - Regular price
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$16.86 - Sale price
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$16.86
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Nail Growth & Strength Serum | SOTB
Nail Growth & Strength Serum | SOTB- Regular price
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$16.86 - Regular price
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$16.86 - Sale price
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$16.86
Let customers speak for us
I was very sceptical at first buy looking at my nails now after using the nail serum for about 30days I have really noticed a difference, not to mention the absolute devine smell, if I was a nail biter, i would seriously be in trouble.
B4 and now pics of right hand
This Nail Serum is amazing. I lift heavy boxes at work. My nails would break regularly. Since using the Nail Serum I haven't broken one. Tho I have had a few little chips in the corners of a few nails but nothing major. My nails have always been strong and grow reasonably quickly. Now with the Nail Serum they are stronger, smoother, stronger and grow maybe a little quicker. Love the fragrances too
I don't normally respond to things like this but I have to say I absolutely love them from having no nails to having beautiful nails and I'm not even tempted to bite my nails any more. I have given a twisted pen to so many friends now and I highly recommend them to anyone and I'm not just saying that I actually believe in it.
I’m battling stage 4 Ovarian Cancer, and my nails are paper thin, so much so, I was feeling my heartbeat through my nail bed and constantly in agony with nerves exposed. I have been using this product at least 5-6 times a day for 15 days and as much as my nails are still in recovery stage and will keep trimming till new nail comes through they look so much better and when I press on nail bed, it feels like a stronger nail. Of course this is going to take a little time for all new growth to come through but as crazy as it sounds my nails feel more stable and stronger. I have weekly chemotherapy so to be noticing a change already is amazing. I can’t wait to see how the new growth comes through. Thank you for developing this amazing product. 💋
It really does work! First photo was taken on Wednesday and second photo taken on Sunday of the same week. I’ve always struggled with weak and chipped nails however applying this serum twice to three times a day has strengthened them like never before!
Team we’re lovely to deal with, as I forgot to select any scents.
I’ve gifted them to all my family and kept a couple for myself.
My nails have never been better, obviously they were dry and brittle, now they looking 100% better, much stronger. Apart from two nails (that I’m still working on) they have minimal splitting.
Loving the scent of the two I’m using- Pineapple & Mint and Japanese Honeysuckle.
Highly recommend.
Before photos have black background.
I’ve just about finished my second nail applicator and I’m very happy my nails are starting to get harder and I have not as much pealing of the cuticles So thank you for this lovely project ☺️☺️☺️
Twist pens have a lovely fragrance, easy to use , absorbs quite well, nails seem stronger with less to no splitting, happy with my purchase as it’s good value
I dont know what magic is in these pens, but I have been using them for just over 3 weeks now and I have a visible line in my nails where the new growth is, because its so much thicker than the existing nail. I honestly didnt think the oil would do anything because i already regularly massaged my nail beds and i assumed that would be the whole reason behind any growth increase, but I was wrong. My nails have grown a little faster than normal and they are visibly thicker and stronger, its so cool. And, they smell amazing! I get so many comments on how nice I smell now and I dont wear perfume, just the oils.
The Brazilian bum bum Body Collective bundle is the most AMAZING THING EVER!! From the packaging to the most Devine smell and skin nourishing oil I have used , and the bundle even came with a freebie (much love for that) !!!
Don't think about it dive in now it's the perfect thing to have in a salon ,beauty parlour, or just gifting /keep for yourself you will not be disappointed!!! Thank you Body Collective you have a customer for life !!! I'm HOOKED !!!
I use this everyday i was a nail biter and my nails have never been this strong in my life i love this product highly recommend
I've always suffered from think, weak peeling nails. I've tried many nail products & none of them seemed to work until I discovered this brand. I noticed my nails improving almost immediately after using this product. My nails are getting stronger & growing without breaking & my nails don't peel anymore, they look great. Did I mention I love the scents? I'm so glad I discovered this product, you have a customer for life, please keep up the good work 💅❤️
Love, love, love these nail serums. My nails are looking fabulous. They are so healthy and not cracking or splitting. Would definitely recommend this product. They all smell wonderful. Wish I had taken a before photo.
I started using the Nail Serum at Christmas 2023 when they were not completely short, but I was struggling to get them long all in one piece, they were constantly chipping.
It is now Feb 2024 and my nails are now long and strong and no breaks at all. Great product and will definitely be buying more.
Amazing product indeed I’ve had my nails longer short and this gives strength as I’m only in 30 days when I have broken a nail it hasn’t been brittle and right back it still has length and grows back stronger I’m seriously impressed